FFast Fashion Industry is lethal to the Environment
Our brand has taken a step to contribute towards climate
change when the whole world was struggling to survive
including ourselves, we made it a motto to focus our business
on sustainable practice and adoption.
Thus 'Gloom' was born as a collection crafted to showcase how
we can adopt sustainability in our fashion sector. The range's
philosophy is uniqueness immersed in sadness, a sense of
being lost, and fighting to find hope. The inspiration for the
collection was from the framework of avant-garde outfits built
from old clothes to promote sustainability.
Gloom is our first sustainable project and we chose an up-
cycled process to make this collection. The fashion industry
should come forward to adopt responsible fashion through
sustainable practices. Up-cycling is a wonderful way to turn
unwanted clothes into outstanding artistry that is not only
stylish but also contributes to saving the environment.